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Investment planning is the process of creating a strategy for investing money in order to achieve specific financial goals. It involves analyzing an individual's or business's financial situation, risk tolerance, and investment objectives to determine the most appropriate investment options. The goal of investment planning is to maximize returns while minimizing risk, taking into account factors such as market conditions, tax implications, and personal circumstances. Effective investment planning requires careful consideration of various investment vehicles, including stocks, bonds, mutual funds, real estate, and alternative investments. By creating a comprehensive investment plan that is tailored to their unique needs and goals, individuals and businesses can achieve financial security and growth over the long term.